7th-Media’s augmented reality project reaped three sites of Kraft Foods
November 18, 2009
Makati, Philippines November 2009 - 7th-Media reaped three projects from Kraft Foods Philippines at the last quarter of 2009. The pioneer project is a website that has an augmented reality feature. Because of the sleek design and quick turnaround of the project, the team was trusted with two more projects at the end of 2009.
The first project is the official website of National Thank You Day with an added feature called augmented reality. This technology uses face recognition integrated into a special card called graticard or gratitude card. The site was launched last September 27, 2009 and has earned thousands of pageviews accumulated after its first few weeks it went live.
After the successful launch of thankyoudayphilippines.com, the development of the website for Tang Fruit Teaz followed and was launched at the last week of October. The development of Tiger website came along at the first week of November. It was set to launch in December before the holiday break in time when kids are free to play and have fun. Designed for kids’ ages six years and up, Play With Tigo makes it more exciting as the official mascot named Tigo is present on every game to cheer each players..